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Research papers

Initiators of ideas as well as proponents of particular positions on current issues, are all part of a concept sector whose members are, or should be employing the marketing process

This paper explores a sector of the economy believed to be at the threshold of a fascinating emergence. The sector is constituted of those institutions sponsoring ideas and social issues concepts in contrast to organizations purveying goods and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Seymour H. Fine
June 15, 1981
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Citation

Fine , S. H. (1981a, June 15). Initiators of ideas as well as proponents of particular positions on current issues, are all part of a concept sector whose members are, or should be employing the marketing process. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/initiators-of-ideas-as-well-as-proponents-of-particular-positions-on-current-issues-are-all-part-of-a-concept-sector-whose-members-are-or-should-be-employing-the-marketing-process